Starting Up: Teaming Up With Other Businesses -

Starting Up: Teaming Up With Other Businesses
AOL Small Business
By DIANA RANSOM, SMSMALLBIZ.COM
August 25, 2008

WANT TO DRUM UP extra business for less? Here's a marketing strategy that'll turn even the most independent entrepreneurs into team players.

August is usually the best month for Nancy Schneider, founder of Nancy & Co., a chain of women's clothing boutiques in the New York City area. But this year, she says, sales are pretty much, well, flat. So Schneider is hosting a "Jean Therapy" promotion at her East Hampton store, throwing trunk shows and special jeans fitting events. She's publicized the month-long shopping extravaganza in newspaper ads and other marketing vehicles. But her real secret marketing weapon? Fellow small businesses in East Hampton, who have agreed to join in the promotion.

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("Starting Up," a weekly column written by Diana Ransom for smSmallBiz.com, follows entrepreneurs through the early stages of launching a business. Write to her at dransom@smartmoney.com.)